Run an AI Outbound Calling Campaign

Campaigns let you reach out to your audiences automatically. Set up an agent, pick an audience, and let Atoms call through your contact list.

Your Campaigns

Location: left sidebar → Deploy → Campaigns

The Campaigns page shows all your outbound calling programs.

Column	Description
Campaign name	Campaign name
Created on	When the campaign was created
Last modified	Last update time
Contact list	Linked audience
Connected agent	Agent making the calls
Status	Draft, Scheduled, Active, Paused, Completed, or Failed

Sorting: Created on, Last modified

Filters: All, Draft, Scheduled, Active, Paused, Completed

Creating a Campaign

Click Create Campaign (top right).

Field	Required	Description
Campaign Name	Yes	Max 40 characters
Description	No	Notes about this campaign’s purpose (max 250 characters)
Connect an Agent	Yes	Which agent makes the calls
Pick an Audience	Yes	Which contact list to call
Call from	Yes	The number(s) this campaign presents as caller ID. Pick several and calls rotate through them, spreading volume instead of hammering one number. Retries reuse the number the contact already saw.
Call Retry	No	Retry Enabled is on by default, so unanswered calls are retried; turn it off to skip retries. Choose the wait before retrying (15 Minutes, 1 Hour, 3 Hours, 24 Hours or 72 Hours) and Max Retries (1-10, default 3).
Schedule Campaign	Yes	Schedule for later (pick a timezone, start date and start time) or Launch Immediately.

Click Create and schedule (top right) when done. If you picked Launch Immediately, the button reads Create and Run.

Creating campaigns over the API instead? Call from maps to fromNumbers (an array of your E.164 numbers), and Max Retries / Retry Delay map to maxRetries and retryDelay (REST) or max_retries and retry_delay (SDK), both integers. See Creating campaigns for the full request shape. The number list is frozen when the campaign is created, so adding numbers elsewhere never reshuffles a run in flight.

Campaign Analytics

Click any campaign to view its performance. You’ll see summary cards at the top:

Metric	Description
Total Participants	Contacts in the audience
Contacts Called	How many were attempted (% of total)
Contacts Connected	Successful connections (% success rate)

Below that, three tabs show detailed analytics:

Call Logs

Campaign Events

Executions

Individual call records for this campaign. Search, filter by status, reason, attempts or duration, or click Export Logs. Same interface as Conversation Logs-click any call to see the full transcript, events, and metrics.

Campaign Statuses

Status	Meaning
Draft	Saved but not scheduled or started
Scheduled	Set to start at a future time
Active	Currently making calls
Paused	Temporarily stopped
Completed	All contacts processed
Failed	Encountered an error

Audiences

Create contact lists for campaigns

Phone Numbers

Get numbers for outbound calls

FAQ: AI outbound calling campaigns

How do I start an AI calling campaign? Create the campaign: name it, pick the audience to call and the agent that calls, choose the caller ID numbers, then schedule it or start it manually from a draft.

Can the campaign retry unanswered calls? Yes, and it does by default: Retry Enabled is on, with Max Retries 1 to 10 (default 3) and a wait you pick from 15 Minutes, 1 Hour, 3 Hours, 24 Hours, or 72 Hours. Turn Retry Enabled off to skip retries. Retries reuse the number the contact already saw.

Can I spread calls across multiple phone numbers? Yes. Pick several Call from numbers and calls rotate through them, spreading volume instead of hammering one number.

Can I schedule a campaign to start later? Yes. Pick Schedule for later at creation (timezone, start date, start time) or Launch Immediately. A campaign saved without starting shows as a draft you can start manually.

How do I see how a campaign performed? Open the campaign for analytics: total participants, contacts called, contacts connected, and per-call logs.