***

title: Campaigns
sidebarTitle: Campaigns
icon: megaphone
description: Outbound calling at scale
--------------------------------------

Campaigns let you make thousands of calls automatically. Upload contacts, assign an agent, schedule the timing — Atoms handles the rest.

***

## Use Cases

| Campaign Type             | Example                        |
| ------------------------- | ------------------------------ |
| **Lead outreach**         | Initial contact with new leads |
| **Appointment reminders** | Confirm upcoming bookings      |
| **Payment reminders**     | Friendly collection calls      |
| **Surveys**               | Gather feedback at scale       |
| **Re-engagement**         | Reach dormant customers        |
| **Event invitations**     | Promote webinars, events       |

***

## How It Works

1. **Upload contacts** — CSV with phone numbers and personalization data
2. **Select agent** — Choose which agent handles the calls
3. **Configure** — Set calling hours, timezone, retry rules
4. **Launch** — Start the campaign
5. **Monitor** — Real-time dashboard shows progress

***

## Features

| Feature             | Description                         |
| ------------------- | ----------------------------------- |
| **Scheduling**      | Business hours only, timezone-aware |
| **Rate limiting**   | Control calls per minute            |
| **Retry logic**     | Automatic retries for no-answers    |
| **DNC compliance**  | Do Not Call list handling           |
| **Personalization** | Use contact data in conversations   |
| **Analytics**       | Success rates, durations, outcomes  |

***

## Personalization

Pass contact data to your agent:

```csv
phone,first_name,appointment_date
+12025551234,John,January 15th
```

Agent says: *"Hi John, I'm calling to confirm your appointment on January 15th..."*

***

## Get Started

<CardGroup cols={2}>
  <Card title="Platform" icon="browser" href="/atoms/atoms-platform/deployment/campaigns">
    Launch campaigns from the dashboard
  </Card>

  <Card title="Developer Guide" icon="code" href="/atoms/developer-guide/build/campaigns/creating-campaigns">
    Programmatic campaign management
  </Card>
</CardGroup>